Hey, I’m Blake. And I’ve been lucky enough to work with some brilliant creative teams, chefs, mavericks, and even a lion.

A mission to get KFC the ultimate recognition of quality. A Michelin Star.

Michelin Impossible

We helped Whitelion show Australia the scale of youth homelessness. The team had a simple idea. To make the country aware of something else that’s just as invisible: the pay phone.

The Loudest Call

How do you significantly increase KFC’s app sales?

By selling products that aren’t available. At least not in Australia.

Kentucky Fly

POV: you realise you’re the lion in the ING logo.

Be The Lion

A restaurant designed for the real food critics.

KFC Degustation

So umm how do you keep Gen Z loyal to Spotify when there’s a new music streamer popping up every month?

The Art Of The Playlist