The Loudest Call
Whitelion used the humble pay phone to help Australians realise the scale of youth homelessness.
There are 46,000 young on our streets.
And there are 15,391 pay phones.
By calling all 15,391 pay phones across Australia at the same time, the team peeled away misconceptions that have long been building towards at-risk youth.
And raised $76,000.
“I was impressed by the ingenuity of the campaign.”
The Sydney Morning Herald
