Degustation
Food critics will never say nice things about the quality of KFC. But who cares what food snobs think. Food influencers are the real tastemakers.
A social first restaurant.
Where every detail from lighting to props, plates and sporks were designed specifically for social feeds.
It was almost impossible not to share this experience.
To make it happen we took KFC’s products and created an 11 course degustation experience that looked as good as it tasted #nofilter.
20,000 people tried to make a reservation in the first 24 hours.
(They were probably all influencers too).
1.2 billion impressions.
#3 search on Google.
“Most fine dining meals don’t come with a spork”
Jimmy Fallon