The Art Of The Playlist
How do you keep Gen Z loyal to Spotify in Australia and New Zealand when everyone’s becoming a music streamer?
“Slayyyyy”
@hollie_azzopardi
The Art Of The Playlist is a new kind of canvas.
With the help of AI we transformed generic pre-populated playlist covers into a new kind of canvas.
It’s a native feeling experience that lets users choose a playlist, run it through a custom algorithm and simply create art.
Then they could save and more importantly share their new playlist cover. It was like your musical taste come to life as artwork. And that was massively shareable.
That’s it for today.
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