Kentucky Fly
To get more people using the KFC app we decided to sell products we didn’t actually have. At least not in Australia.
Only 20% of KFC’s transactions happen on the app.
There’s a whole world of KFC menu items you can't get in Australia.
But we started selling them in the Aussie app anyway.
The catch?
You couldn’t get them in Australia.
So, if you tried to buy one in the app you were given tickets to go pick it up…overseas.
43% uplift in new app users.
$40 million in app sales.
