Hey, I’m Blake. And I’ve been lucky enough to work with some brilliant creative teams, chefs, mavericks, and even a lion.
A mission to get KFC the ultimate recognition of quality. A Michelin Star. And yep, this was really tricky to pull off.
Michelin Impossible
We helped Whitelion show Australia the scale of youth homelessness. The team had a simple idea. To make the country aware of something else that’s just as invisible: the pay phone.
The Loudest Call
How do you significantly increase KFC’s app sales?
By selling products that aren’t available. At least not in Australia.
Kentucky Fly
POV: you realise the ING logo has a lion in it and that’s why there are lions in the ads.
Be The Lion
A restaurant designed for influencers AKA the real food critics.
It sounds easy, but it took more than two years to create.
KFC Degustation
So umm how do you keep Gen Z loyal to Spotify when there’s a new music streamer popping up every month?